People often encourage you to explore Facebook groups for prospecting, marketing and sales. It does make sense, but it also seems a bit of a messy process.
But if you have the time and resources, then there is certainly value to be found. Here are some tips to follow to help you filter through the clutter and identify the key groups which return on your investment.
1. Search for Relevant Groups
There are different options when it comes to finding valuable Facebook groups for business purposes. One of the widely used options is to use the search tab of Facebook. As you log in to your ID, you will see the search tab that you can use for searching anything. Enter keywords in this tab and choose groups. It will give you a list of groups. You can join as many as you want until they are relevant to you. It is the easiest and simplest way.
2. Use ‘Discover Groups’
Here comes another option that lets you uncover some amazing and valuable groups on Facebook. It is called the EXPLORE feature. As you will log in to your profile and open Facebook, you will find the explore option. Use it and go to groups. Here you will be given a long list of relevant groups based on your likes, the groups you have already joined as well as your interests. You can join the best groups from here.
3. Find Secret Groups
This is another but very effective method to join the best and relevant Facebook groups for marketing your business. However, this is a secret way. That means, you cannot find the groups on Facebook. The only way to join the secret groups is to request some admin or member to invite you. When you get the invitation, you can then join these groups easily.
4. Ask Clients and Community
It is one of the best ideas when it comes to exploring new but valuable Facebook groups to market your business. Everyone has joined some groups on the social site that they found somehow. If you need more groups for your business, you should ask the clients as well as community members. Even your colleagues can help you join some exciting groups on Facebook for marketing purposes. You can scale it and find a lot of alternatives.
5. Follow Relevant People to Find Groups
The first three methods were direct. But we are also including the indirect options to explore and find relevant Facebook groups for marketers. In this method, you will have to do some extra work. But it can let you find some of the best and the most valuable Facebook groups.
The idea is to find the relevant people, marketers, influencers and other people. You should follow them and see what groups they have joined. If you cannot find, you should ask them in personal messages.
6. Search on Google
Here comes the last option when it comes to finding the best Facebook groups to market your business. A lot of people write on Facebook groups. They create blogs, guest posts, detailed reports as well as videos. You should use this option.
Just search on Google for the best and relevant Facebook groups in any niche. It will bring you some top links that you can check to see if they have listed some relevant Facebook groups. This method will surely let you become a part of the top groups for marketers.